OUR STORY
Hidden in the depths of our green glass, locked away in the tiniest molecules of our dark elixir are incredible secrets and wild, little-known facts. Immerse yourself in the stories that make Jägermeister so legendary.
THE STUFF
The recipe remains unchanged, the popularity unbroken. That is Jägermeister. That is our company history.
Who could have guessed that a drink that was initially used by hunters to toast their hunting successes would be the beginning of a great story?
A story that is just as multi-layered as our herbal liqueur itself.
Jägermeister
It was Wilhelm Mast's son Curt who took the family business, originally a vinegar factory and wine shop, in a completely different direction over 80 years ago.
It took him several years to perfect the Jägermeister recipe with its 56 natural ingredients made from herbs, roots, and spices. But we think it was absolutely worth the wait. More than 80 years ago, the time had finally come: Jägermeister herbal liqueur was launched on the German market.
THE HOMETOWN OF PERFECT DRINKS
Steeped in history and surrounded by nature, Wolfenbüttel - like the liqueur that was invented there - is a mixture of the best ingredients. Known throughout history as a center for art and science, we are not surprised that a great masterpiece was created in Wolfenbüttel: Our Jägermeister.
THE JÄGERMEISTER BOTTLE
As a convinced friend of nature, Curt Mast needed a bottle that could take a beating. To find it, he subjected differently shaped bottles to a breaking test and dropped them on his oak floorboards until one finally passed the test.
Pragmatic at the time, iconic today: even after more than 80 years, the angular bottle cannot be overlooked in bars and clubs around the world and is an unmistakable part of our brand.
OUR CAMPAIGNS
Explore a collection of our iconic campaigns, each embodying the spirit and tradition of Jägermeister, encapsulated on one page for your enjoyment.
Discover the stories behind our legendary marketing efforts, from groundbreaking innovations to unforgettable collaborations, showcasing our commitment to creativity and cultural impact.
